inspace makes workplaces work better. We craft beautiful, modern software that elevates the workplace experience by focusing on the details. Companies like Phillip Morris and BSGV work with
inspace to welcome thousands of visitors to locations around the world.
Right now, inspace is helping the world return to work safely. Our mission is to help companies transform their existing offices into flexible spaces, save up to 50% on rent, and improve their employees' lives. We envision a world where technology is woven through our workplaces, all of it working together to make our time there delightful. If this world sounds exciting, we'd love for you to help us build it.
We are looking for you if you are a skilled creative content marketer and want to be a part of developing our brand and telling our stories to the market.
Our content marketing lead will create engaging, customer-focused B2B content, adding value to the customer's experience. This position will produce original content, including long and short-form such as advertising, e-books, website, blogs, email campaigns, social media, and presentations, supporting marketing efforts for the brand, product, and market-facing teams.
Responsibilities- Driving marketing qualified leads to sales by writing engaging and original marketing content across a wide variety of channels including ebooks, email campaigns, blog posts, case studies, digital ads, social media, etc.
- Leading the charge on SEO strategy through content creation and optimization, data analysis and collection, and strategic planning in alignment with campaign goals.
- Creating educational content that translates complex topics into client-centric, easy-to-understand, and informative material. This includes (but is not limited to): user newsletters, guides and checklists, webinars, blog posts, pillar pages, social media posts, and feature launch announcements.
- Improving product messaging through the creation of a brand kit and messaging guidelines for our customer success team to use in all interactions with users.
- Championing our content hub and empowering other members of the team with the content that's available to them.
- Collaborating with Senior Leadership to suggest and implement improvements to the company’s content strategy.
- Ensure consistent and accurate presentation of brand messaging and tone of voice throughout all copy, and proactively make recommendations for copy strategy and style.
- Bring a highly conceptual and creative copy to the table, taking briefs and delivering ideas directly to the head of marketing.
- Define the core message and audience profile on each brief.
- Develop and maintain effective and collaborative relationships with all the team members and deliver best practices and expertise.
- Manage and work with 3rd parties, agencies, and others to deliver content.
- Effectively manage workloads within agreed timescales.
- Maintain internal processes and look for ways to improve working methods continuously.
Skills, Experience, and Knowledge Required:- Technically adept and able to convert a complex message into easily understandable copy within brand guidelines.
- 5+ years experience in B2B copywriting, especially in content marketing strategy, brand story-telling, and SEO deliverable content.
- Skilled in writing accurate, clear, concise, grammatically correct, and engaging copy. Understand the different language styles that appeal to various audience profiles.
- Experience in working for technology products or communicating complex solutions.
- Highly creative and imaginative, and curious about our products, service, and the future at work.
- Flair for writing engaging, entertaining, and conversational copy. Evidence of an ability to understand new ideas quickly and convey those ideas to others.
- Proven ability to create engaging online and offline content.
- Ability to successfully manage cross-functional projects, working with more than one brief at a time.
- Has the ability to influence others.
- Highly self-motivated and well-organized.
- Works well under pressure and manages workloads effectively.
- Has an eye for detail.
- Excellent interpersonal and communication skills.
- Ability to build positive, collaborative relationships at all levels, interpret a brief and create an on-brand commercial response.
- Maintains an interest in commerce, popular culture, and new content marketing trends and techniques.
- Experience with and ability to adhere to brand guidelines.
Life at
inspace- We are just getting started and have a ton of work to do. This means a lot of growth and opportunity for the right individuals.
- Help us build our engine vs. being part of an existing one. We are looking for people to help us grow to the next step. This is an excellent opportunity to get your ideas heard and implemented.
- Remote work from anywhere in the world with a global team.
If this kind of work sounds interesting, we'd love to hear from you! We're open to all backgrounds and we believe that great people can always find a place. People do their best work when they can be themselves, so we value uniqueness. We never discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Return to Openings