inspace makes workplaces work better. We craft beautiful, modern software that elevates the workplace experience by focusing on the details. Companies like Phillip Morris and BSGV work with inspace to welcome over thousands of visitors to locations around the world.
Our mission is to help companies transform their existing offices into flexible spaces, save up to 50% on rent, and improve their employees' lives. Right now, inspace is helping the world return to work safely. We envision a world where technology is woven through our workplaces, all of it working together to make our time there delightful. If this world sounds exciting, we’d love for you to help us build it.
Are you looking to join a growing marketing team where you can learn, thrive, and have fun while helping to develop our brand and telling our stories to the market?
Our Demand Generation Manager will be a revenue-centric marketer with proven skills in developing and executing programs that result in pipeline creation and acceleration. The right individual will think beyond leads, focusing on pipeline creation and progression through marketing programs that drive awareness and consideration among our buyers. You must strike the right balance of strategy and execution in this role, with a relentless drive to constantly test and improve. This person will have a high level of autonomy and accountability and requires a unique blend of self-motivation, creativity, and obsessive analytical skills. The Demand Generation Manager reports directly to the Head of Marketing.
Responsibilities
Develop, maintain, and execute demand generation plans and programs.
Develop a deep understanding of markets, customers, products, and buyers’ journey.
Work closely with sales to build cross-functional cohesion.
Present to management to get buy-in and secure budgets and report results.
Collaborate to create ideal client profiles tied to specific customer needs and preferences.
Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and paid media strategy.
Ensure content reaches the right part of the sales funnel at the right time.
Collaborate to build programs that support sales enablement.
Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
Measure, analyze, and report campaign performance.
Job Requirements
4+ years of demand generation experience in a SaaS business (Industry experience a plus)
Bachelor’s degree in marketing or a related field required
Proven track record of successfully partnering with Sales
Strong understanding of demand generation fundamentals and best practices to drive success, including a focus on metrics tracking and results
Excellent oral and written communication skills, with the proven ability to develop relationships and communicate with all levels of the organization
Proven ability to excel in a fast-paced environment is essential, particularly an entrepreneurial attitude and the ability to thrive in an atmosphere of change and ambiguity
Marketing automation experience is required (Hubspot, Pardot, Marketo, Eloqua, etc.)
Analytics tools experience (SFDC or similar tools)
Experience in collaborating with multiple stakeholders to drive a project or program to success.
If this kind of work sounds interesting, we'd love to hear from you! We're open to all backgrounds and levels of experience, and we believe that great people can always find a place. People do their best work when they can be themselves, so we value uniqueness. We never discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.